- Over 70 lakh customers in six years
- Arena stores present in 2392 cities in India
Maruti Suzuki launched the Arena dealership network in India in 2017. In just six years of its launch, the sub-brand has crossed the 70 lakh customer mark in the country. The Arena range currently has nine models on sale, including the Eeco, Alto K10, S-Presso, Celerio, Wagon-R, Swift, Dzire, Brezza and Ertiga.Currently, Arena has over 2,853 outlets across 2,392 cities in India. In terms of sales, Arena models will contribute 68% to Maruti Suzuki’s overall sales in the financial year 2023-24.Speaking on the milestone, Shashank Srivastava, Senior General Manager, Marketing and Sales, Maruti Suzuki India Limited, said, “Driven by the idea of providing personalized experiences, the Arena channel has been able to touch the lives of over 70 million customers in just six years. This truly demonstrates the trust of the customer in the channel, encouraging us to meet and exceed their expectations. With 2853 modern and trendy outlets, Arena Channel offers warm and personalized experiences to its young and dynamic customers. Arena Channel boasts of an unparalleled, transparent and connected car buying experience. In its efforts to meet the ever-changing needs of customers and provide experiences at par with global standards, Arena Channel has become the ultimate choice for Indian car buyers.”
